The SSS (Shree Shrikshetra Soochana) is a non-profit, non-government, voluntary organization of Puri in the state of Odisha. It was set up way back in 1998 to promote tribal culture with a view to preserving the identity of the tribal population which constitutes a huge chunk (8%) of the Indian population. The SSS has made continuous efforts to preserve their culture and way of life.
To revive the indigenous culture as original and unique
To bring as many as ethnic communities on one common platform
To assist them for showcasing their forms as grand and spectacular and as distinctly different from the modern industrialized culture
To take steps to ensure their existence against the dangers of extinction.
To locate and bring all tribal communities of India on a common platform
To establish unity among diverse tribal and cultural groups
To Identify the tribal leaders & tribal cultural reformers and recognize them on a national platform.